--- title: blog | b2bmarketing description: b2bmarketing | --- [Skip to content](https://vrindakokje.com/blog/tag/b2bmarketing#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![Logo 2 ](https://vrindakokje.com/hs-fs/hubfs/Logo%202%20.png?width=100&height=100&name=Logo%202%20.png "Logo 2 ")](https://vrindakokje.com/) - [Blog](https://vrindakokje.com/blog) - Search Search Search [![customer success](https://vrindakokje.com/hubfs/Blog%20banners%20(1)%20validation.png)](https://vrindakokje.com/blog/validation-and-endorsements-in-b2b) ## [Stories of Faith: The Journey of Validation and Endorsements in B2B](https://vrindakokje.com/blog/validation-and-endorsements-in-b2b) ![Author avatar](https://vrindakokje.com/hs-fs/hubfs/DP-1.jpeg?width=100&length=100&name=DP-1.jpeg) [Vrinda Kokje](https://vrindakokje.com/blog/author/author) Mar 4, 2024 2:59:57 PM Human behavior is wired to seek reinforcement and approvals. [Read more](https://vrindakokje.com/blog/validation-and-endorsements-in-b2b) [![Demand generation and Attention deficit](https://vrindakokje.com/hubfs/Blog%205%20-%20Mofu%20attention%20deficit.png)](https://vrindakokje.com/blog/mofu_attention_to_action) ## [From Attention Deficit to Action: Engaging Busy Buyers](https://vrindakokje.com/blog/mofu_attention_to_action) ![Author avatar](https://vrindakokje.com/hs-fs/hubfs/DP-1.jpeg?width=100&length=100&name=DP-1.jpeg) [Vrinda Kokje](https://vrindakokje.com/blog/author/author) Feb 20, 2024 9:08:49 PM The funnel is no longer linear. It's a convoluted maze of interactions and touchpoints between the b... [Read more](https://vrindakokje.com/blog/mofu_attention_to_action) [![Clarity in b2b marketing](https://vrindakokje.com/hubfs/Blog%20banners.png)](https://vrindakokje.com/blog/b2bmarketing_clarity) ## [Cutting through chaos - Navigating B2B marketing with clarity](https://vrindakokje.com/blog/b2bmarketing_clarity) ![Author avatar](https://vrindakokje.com/hs-fs/hubfs/DP-1.jpeg?width=100&length=100&name=DP-1.jpeg) [Vrinda Kokje](https://vrindakokje.com/blog/author/author) Feb 13, 2024 5:00:00 PM My Linkedin feed is full of people either praising, promoting or asking for recommendations for the ... [Read more](https://vrindakokje.com/blog/b2bmarketing_clarity) --- ### Reach out  [hello@vrindakokje.com](mailto:hello@vrindakokje.com) [Connect with me on  ](https://www.linkedin.com/in/vrinda-kokje/) [Book a meeting](https://calendar.app.google/iSmr9yZDQT8w5bio6)