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## [Stories of Faith: The Journey of Validation and Endorsements in B2B](https://vrindakokje.com/blog/validation-and-endorsements-in-b2b)

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[Vrinda Kokje](https://vrindakokje.com/blog/author/author)

Mar 4, 2024 2:59:57 PM

Human behavior is wired to seek reinforcement and approvals.

[Read more](https://vrindakokje.com/blog/validation-and-endorsements-in-b2b)

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## [Building Trust with Marketing: From Broken Promises to Business Wins](https://vrindakokje.com/blog/trust_and_demandgeneration)

![Author avatar](https://vrindakokje.com/hs-fs/hubfs/DP-1.jpeg?width=100&length=100&name=DP-1.jpeg)

[Vrinda Kokje](https://vrindakokje.com/blog/author/author)

Feb 4, 2024 4:13:29 PM

Last Thursday while I was dropping off my kids to school, I made a promise that I would take them bi...

[Read more](https://vrindakokje.com/blog/trust_and_demandgeneration)

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